Style Journal by Elan

Some ELAN Styles Don't Get Retired, They Get a New Color

Scuba Pant in Stone, streamlined flare pant in cozy knit, Shop Elan

By Elan Team

Most fashion brands treat a color the same way they treat a trend: once it stops moving, it's gone, and a new one takes its place the following season. ELAN, family owned since Elan and...
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The ELAN Pieces That Keep Selling Without a Spotlight

Woman in a black metallic knit hooded sweater with one hand in the front pocket, styled with tan cargo pants

By Elan Team

Two ELAN pieces that have quietly sold for more than a year without ever being featured, and what that says about design built to last beyond a single season.
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ELAN Was Never Just a Resort Brand, It Just Started There

Woman in the black Eliana Dress with a ribbed bodice and eyelet midi skirt, hand in pocket, beside oranges on steps

By Elan Team

ELAN started in Miami in 1991, and for a long time that fact did most of the talking. A brand founded steps from the water, built by a husband and wife who paid close attention...
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Instant Hits and Slow Burns: What Makes an ELAN Bestseller

Woman in the Cider Top, a blue and white striped button-down, worn open over a white tank against a tan wall

By Elan Team

Pull up the Best Sellers page on shopelan.com right now and you'll find two pieces sitting a few rows apart that have almost nothing in common except a small "bestseller" tag. The Cider Top, a...
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Why Some ELAN Pieces Outlast Their Own Season

Jenna Sweatpant Jean in a faded blue denim-inspired wash, shown close up from waist to thigh with a white top

By Elan Team

Walk into any store during a changeover week and you will see the same thing: last season's best pieces get pushed to a clearance rack to make room for whatever just arrived. It is the...
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Why ELAN Still Has Just One Store, and What You'd Find Inside

Angled view of the Jolie Jean, wide-leg blue jeans with raw hems, worn with a white top and tan boots

By Elan Team

Inside ELAN's one physical boutique in Aventura, Florida, where a family business has spent 35 years shaping women's fashion for everyday life, not just vacation days.
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One and Done: The ELAN Idea Behind Getting Dressed Without Overthinking It

Woman facing away in a white open-back top and Jojo Track Sweatpant Jean in light blue denim

By Elan Team

Getting dressed well and getting dressed fast are not usually treated as the same goal, except at ELAN, where they've been one goal since Elan Savir and his wife, Galit Savir, started the label in...
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Still a Family Business: The People Behind Every ELAN Collection

Nomadia Maxi dress in a blue and white paisley print with cap sleeves and a tie waist, worn with tan suede boots

By Elan Team

Thirty five years in, ELAN is still designed by the family that started it, from a Miami boutique to a paisley cotton maxi and a knit that's back for its second fall.
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From Miami to the Mediterranean: Thirty Five Years of ELAN

Woman standing in the Strovia Maxi, a blue and green striped tiered dress with a plunging triangle bodice

By Elan Team

Every fashion brand has an origin story, but not many are still run by the people who lived it. ELAN's is: founder Elan Savir and his wife, Galit Savir, started the label in Miami in...
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