Style Journal by Elan

Some ELAN Styles Don't Get Retired, They Get a New Color

By Elan Team

Most fashion brands treat a color the same way they treat a trend: once it stops moving, it's gone, and a new one takes its place the following season. ELAN, family owned since Elan and...
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The ELAN Pieces That Keep Selling Without a Spotlight

By Elan Team

Two ELAN pieces that have quietly sold for more than a year without ever being featured, and what that says about design built to last beyond a single season.
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ELAN Was Never Just a Resort Brand, It Just Started There

By Elan Team

ELAN started in Miami in 1991, and for a long time that fact did most of the talking. A brand founded steps from the water, built by a husband and wife who paid close attention...
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Instant Hits and Slow Burns: What Makes an ELAN Bestseller

By Elan Team

Pull up the Best Sellers page on shopelan.com right now and you'll find two pieces sitting a few rows apart that have almost nothing in common except a small "bestseller" tag. The Cider Top, a...
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Why Some ELAN Pieces Outlast Their Own Season

By Elan Team

Walk into any store during a changeover week and you will see the same thing: last season's best pieces get pushed to a clearance rack to make room for whatever just arrived. It is the...
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Why ELAN Still Has Just One Store, and What You'd Find Inside

By Elan Team

Inside ELAN's one physical boutique in Aventura, Florida, where a family business has spent 35 years shaping women's fashion for everyday life, not just vacation days.
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One and Done: The ELAN Idea Behind Getting Dressed Without Overthinking It

By Elan Team

Getting dressed well and getting dressed fast are not usually treated as the same goal, except at ELAN, where they've been one goal since Elan Savir and his wife, Galit Savir, started the label in...
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Still a Family Business: The People Behind Every ELAN Collection

By Elan Team

Thirty five years in, ELAN is still designed by the family that started it, from a Miami boutique to a paisley cotton maxi and a knit that's back for its second fall.
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From Miami to the Mediterranean: Thirty Five Years of ELAN

By Elan Team

Every fashion brand has an origin story, but not many are still run by the people who lived it. ELAN's is: founder Elan Savir and his wife, Galit Savir, started the label in Miami in...
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